Creating activities that nurture essential life skills like creativity and self-expression, and promote a strong foundation for a child’s academic success

My Role - Head of Product Design

What I did - Product Design, Strategy, Research, Concept/Ideation, Personas, Mapping, User Flows, Wireframes, High Fidelity Designs, Design System, Prototypes, Website, Mobile App, Cross-Functional Team Leadership, Animation Storyboards, User Testing

Stakeholders - Product Team, Design Team, Engineering Team

Research

Through collaboration with our child development experts, I gained insight into the significance of open-ended play for young children, highlighting its role in fostering imagination and creativity.

Looking at competitors

User Personas

We created personas for children aged 4-8, parents and teachers.

Ideation

I started by having brain storming sessions with my team and coming up with ideas around a coloring experience we could create using our Moshi characters.